IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players ...

Ikea will soon offer gamers virtual Stockholm sofas in Roblox's 'Welcome to Bloxburg' simulation game. No assembly required.

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...

The home retailer is testing out their new experience in the Welcome to Bloxburg life-simulation game, where Roblox players can make and design homes.

Players must choose the constructed home they want to purchase; the house needs to be bought via the Buy House option. Players should make sure they have sufficient Blockbux (Blockbux can be converted ...