Stewart is now one of a handful of professional basketball players wearing the X1 basketball shoe, a completely fresh take on ...

Michael Jordan once didn't allow a former Tar Heels player to wear his shoes during pickup games as he wasn't getting enough ...

Isaiah Stewart signed with footwear brand Xero Shoes, which specializes in lightweight running and training shoes. Now ...

Kaleena Smith is the top women's high school basketball player in the Class of 2027 ... Candace Parker signed Smith to an NIL deal for the shoe brand. It is the first for a female prep cager ...