There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...
If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...
Amid ongoing discussions around AI’s role in music, Bacardí is hoping the technology spikes consumer interest in its most recent music-based activation. Each of the five participating musicians will ...
Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...
The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...
BACARDÍ, MTV and Paramount Brand Studio Will Pay Tribute to 50 Years of Hip Hop Style with Experiential BACARDÍ VINTAGE Pop-Up Shop, Limited Edition Bottle, Signature VMA Cocktails and More HAMILTON, ...
The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, activations and ...
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