Forbes contributors publish independent expert analyses and insights. Teach grad students at NYU. Former Brand Manager. The best commentary on the Bic frenzy from a brand standpoint right now is from ...
Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist message.
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
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