Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

According to the global report, marketers who are confident in their data are three times more likely to report revenue ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle. For many of our clients, this season brings a focus on reviewing the successes of ...

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at ...

At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution. The first half of 2020 created shockwaves across businesses, ...