When Rebecca Melsky, a Washington, D.C. mother of two, would go shopping with her young daughter, she'd notice something. As she skimmed rack after rack in the girls' sections, she saw the same few ...

Looking to expand its kids apparel assortment, Rockets of Awesome, a New York-based direct-to-consumer children's clothing brand, has created the Rockets of Awesome Mini collection for infants, the ...

Did you know that little girls who love princesses and ballerinas can also love dinosaurs and aliens? Of course you did. Everyone does. And yet, the marketplace is still void of dresses that aren't ...

Foot Locker is taking a stake in the subscription-based shopping service, Rockets of Awesome — a startup that’s something of a “Stitch Fix for kids,” in that it sends out a personalized selection of ...