To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

Here’s the lowdown on why you need to try pairing his winning recipes with something from the extensive lineup of Athletic ...

Over a decade ago, Connecticut native Bill Shufelt was at a beer garden with a group of colleagues when he wanted a nonalcoholic drink — but wasn’t able to find one. Everywhere he looked, whether it ...

MILFORD, Conn. and SAN DIEGO, May 1, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, has joined forces with five celebrated culinary artists to launch ...

Athletic Brewing Co., a non-alcoholic beer company based in Milford, has signed a new multiyear partnership with English Premier League club Arsenal. The deal follows a successful first year as the ...

CT Mirror State Policy Editor Erica E. Phillips sat down with Bill Shufelt and John Walker of Milford’s Athletic Brewing Company (athleticbrewing.com) on March 19, 2025 at Stamford’s Ferguson Library.

America's most awarded non-alcoholic brewer invites football fans to go "All In. All Game." with flavors that never get benched. To help fans make every down delicious this season, Chang has ...

Ahead of the NCAA Tournament, the country's largest dedicated non-alcoholic brewer is expanding their NIL roster with major star power. Athletic Brewing Company has signed new partnerships with six ...

Jack Ciattarelli, the Republican nominee in New Jersey's upcoming governor race, plans to use his Trump connections to announce a new pizza capital. The coffee chain rolled out new changes to its ...

Leading U.S. non-alcoholic craft beer brand lands in Sobeys, Safeway, Loblaws, and Real Canadian Superstore MILFORD, CONNECTICUT, UNITED STATES, March 16, 2023 ...

"The nation's best pizza. Not you, New York." "Connecticut pizza wins. NYC takes the L." "Hey NY pizza, there's no shame in 2nd place." These are some of the billboard slogans. "Milford is a great ...

"We had a great run and it's time to kick back," the owner said. What to know about Raising Cane's grand opening in Milford this week Visitors can sign up for a chance to be one of 20 people to win ...