Gap’s ‘Better in Denim’ spot and American Eagle’s Sydney Sweeney campaign went viral — but do ‘powerful pop culture’ moments pay off for investors?

In late July, American Eagle rolled out its Sydney Sweeney campaign with the tagline “Sydney Sweeney has great jeans.” The ad ...
Politifact

On X, support for American Eagle ads with Sydney Sweeney’s ‘good jeans’ overwhelms criticism

"Sydney Sweeney has great jeans," an American Eagle ad announced, prompting a culture war on whether its newest advertising campaign centers on cheeky wordplay or something more sinister. "Genes are ...
Yahoo

Sydney Sweeney Just Acknowledged The American Eagle Ad Backlash For The First Time, And She Made One Thing Very Clear

Sydney Sweeney has been one of the most talked-about people of the past month or so — and not necessarily for the right reasons. Before this, the 27-year-old had been publicly apolitical, even when ...
Fox Business

American Eagle shares jump 25% after retailer touts 'success' of Sydney Sweeney's denim campaign

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

American Eagle CEO stands by viral Sydney Sweeney ads after controversy, won't bow to 'fear'

Jay Schottenstein, the CEO of American Eagle Outfitters, said during an interview that the company stands behind its viral ...

American Eagle CEO breaks silence on Sydney Sweeney ‘Great Genes’ ad controversy: ‘You can’t run from fear’

The 71-year-old CEO noted that the controversial campaign led to an increase in sales, attracting nearly a million new customers between July and September. The two products named after the actress -- ...

Sydney Sweeney Powers American Eagle Forward With Travis Kelce As Backup

Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.