In late July, American Eagle rolled out its Sydney Sweeney campaign with the tagline “Sydney Sweeney has great jeans.” The ad ...

Sydney Sweeney’s viral jeans ad sparked major controversy on the internet and continues to be a major topic of discussion ...

Sydney Sweeney is worth every single dollar that we invested,” according to American Eagle chief marketing officer Craig Brommers.

American Eagle Outfitters (AEO) got a big sales boost from its Sydney Sweeney denim campaign, prompting the company to reaffirm its full-year outlook and highlight its ongoing digital and supply chain ...

Sydney Sweeney’s viral jeans ad sparked major controversy on the internet and continues to be a major topic of discussion ...

What does it mean to have good "genes", and how does diversity in advertising change the way we view products?

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

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U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.