This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

In a world where artificial intelligence (AI) tools and agents are increasingly feted as the answer to every business problem, San Francisco-based OneShot.ai is pivoting to a different approach. The ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Andrea Fryrear is CEO and cofounder of AgileSherpas, a leading consultancy for building modern marketing operations that are AI-ready. Marketers are widely acknowledged to be among those greatly ...

These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. On Thursday, artificial intelligence startup Anyword released what it calls a “gen-AI ...

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

BeFound Social represents the automation-intensive path. The agency has built what Zeeshan calls a "full-stack marketing ...

When AI delivers bad answers, it’s reflecting your messy data. Here’s how to build a disciplined data foundation that drives ...