Advertising account analysts usually work for advertising agencies or media companies. Many of these agencies are small operations with strong creative and analytical teams. They may report to ...

"Netflix has the potential for much larger global ad growth, yet the domestic advertising opportunity for Disney+ appears greater," forecasts MoffettNathanson's Michael Nathanson. By Georg Szalai ...

Live sports, ad-supported plans and pricing strategies are among the items highlighted by a Netflix Inc (NASDAQ:NFLX) analyst ahead of the company's fourth-quarter earnings report, which will include ...

Netflix sets stage for ad growth with robust content and 40 million AVOD viewers. Netflix plans in-house ad-buying platform, eyes advanced ad targeting. Get the Strategy to Trade Pre-Fed Setups and ...

Morningstar said Vibe.co will strengthen Walmart Connect by combining the platform with its shopper data, measurement tools and VIZIO assets. ・Analyst Brett Husslein said the deal creates a more ...

Researchers from Bocconi University, Singapore Management University, and INSEAD published a new article in the Journal of Marketing that shows that disclosure of advertising spending significantly ...

Top publishing and advertising analyst Alexia Quadrani of JPMorgan explains what's behind the surprisingly strong growth in the advertising sector. October 14, 2010 Top publishing and advertising ...

A slowdown in direct-response advertising at Fox News channels will continue to hamper the company's ad business through the first six months of this year. “[There is] ongoing softness in direct ...