Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

Coway announced on July 6 that it will hold the 'AI Video Advertisement & Short-form Contest' for its sleep and healing care brand BEREX. This contest aims to present BEREX's unique brand value from a ...

Let's dip into the professionally produced short-video side of business -- again -- to find new money: advertising, subscription and otherwise. How about "Micro Dramas" -- one to three minutes of ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...