Footwear company Skechers sued Adidas in federal court Thursday, claiming its competitor created false advertising and unfair competition by funneling hundreds of thousands of dollars in secret ...

It's hard to imagine Adidas will come out of this scandal with its brand reputation unscathed. U.S. shares in the company fell 2.6% at the time of the news breaking, Adweek said. Sports brands often ...

A longtime sports executive who negotiated the signings of Sophie Cunningham, Aliyah Boston and other high-profile basketball players with Adidas sued the global sportswear manufacturer this week for ...

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The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike. Adidas holds an edge, sponsoring 14 teams to Nike's 12, and is an official FIFA global partner, supplying ...

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, ...