Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

Reddit has launched two AI-powered advertising features, Reddit Insights and Conversation Summary Add-ons, to enhance campaign effectiveness by analysing user conversations and showcasing positive comments.

Reddit shares climbed Monday, after the online discussion forum said it launched two AI-driven tools to help advertisers access conversations on its site.