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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.
Yardbarker on MSN1d
Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
College Sports Wire on MSN2d
Tennessee Volunteers dropping Nike, switching back to former major apparel brand
In the arms race of college sports, gear matters. Tennessee is dropping Nike to make the move to another major player.
Nike has once again partnered with the NCAA to create the "Nike Zoom Pegasus 41 Collection," featuring many of the top programs in the country.
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