nielsen media research

Nielsen, Paramount

Paramount Global ends standoff with Nielsen

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount Global ends standoff with Nielsen, was first published at The Desk. To submit a news tip,

Reuters · 9h

Paramount Global, Nielsen sign new partnership, ending dispute

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.

MarketWatch · 8h

Paramount Resumes Partnership with Nielsen

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it has signed a new multiyear deal with Nielsen for viewership tracking across its TV networks and streaming platforms.

Hosted on MSN7d

Cox Media renews measurement agreement with Nielsen

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

Nielsen8h

PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT AND ANALYTICS DEAL ACROSS PARAMOUNT’S LEADING BROADCAST, CABLE AND STREAMING PLATFORMS

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

adexchanger17h

Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Sports Business Journal5h

Nielsen, Paramount strike new measurement deal

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Variety on MSN12d

Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

The Hill12d

Inauguration TV viewership lowest since 2013

President Trump’s inauguration on Monday earned the smallest audience of any since 2013, according to Nielsen Media Research data. The rating agency said just over 24.5 million watched Trump’s ...

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