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NBA, Nike
Nike to remain NBA’s exclusive uniform, apparel provider on new 12-year contract extension
Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.
Nike and NBA Sign 12-Year Extension on Uniform Deal
Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion. The upcoming NBA season, which begins Tuesday night, marks the last season under the original deal.
The swoosh is staying: Nike and the NBA re-up their partnership for another 12 years
The new deal features a bigger emphasis on youth programs and a global expansion of the game. The National Basketball Association (NBA) and Nike have renewed their global outfitting, merchandising, marketing,
LeBron and Bronny James make NBA history as father-son duo
LeBron James, Bronny Joke About Prank in Viral Nike Video Ahead of NBA Debut
The prank LeBron James played on Bronny James by filling his car with cereal before the Los Angeles Lakers' season opener might have been more effective
Lakers' LeBron, Bronny James make NBA history as first father-son duo
LeBron James and Bronny James became the first father-son duo to play together in the NBA on Tuesday as the Lakers hosted the Timberwolves.
LeBron and Bronny James make history with the Los Angeles Lakers as the NBA's first father-son duo to play together
LeBron and Bronny James make history with the Los Angeles Lakers as the NBA's first father-son duo to play together
18h
on MSN
Did Nike take 'King' shot at Adidas after Lakers beat Timberwolves?
After LeBron James and the Lakers beat Anthony Edwards and the Timberwolves on the NBA Opening Night, Nike clapped back at ...
19h
Nike’s Elliott Hill Discusses Role in the Growth of Basketball in First Public Appearance as CEO
Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...
Rockets Wire on MSN
2d
NBA, Nike release Houston Rockets jersey schedule for 2024-25 season
Via the NBA’s new LockerVision update, we now have details for Houston’s planned jerseys and uniforms for all scheduled games ...
EssentiallySports on MSN
15h
Sabrina Ionescu & Nike's NBA Takeover Continues With $160 Shoes at Celtics' Championship Ring Night
The post Sabrina Ionescu & Nike's NBA Takeover Continues With $160 Shoes at Celtics' Championship Ring Night appeared first ...
1d
on MSN
Celtics' Jaylen Brown says he won't sign with Nike to increase his chances of playing for Team USA
Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...
1d
on MSN
How to Watch 2024-25 NBA Season Online Without Cable
Ahead, find out how to watch the NBA games with and without a cable subscription.
1d
on MSN
Charles Barkley on Griffeys watching LeBron, Bronny: 'Nike commercial waiting to happen'
Ken Griffey's not flying all the way from Florida to L.A. not to see Bronny play." Sure enough, LeBron and Bronny ...
Total Pro Sports
1d
LeBron James And Nike Deal: Whopping Amount Popular Shoe Brand Pays To Lakers Superstar
Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.
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