January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

It’s a new year, and all babies born from Jan. 1 on are part of the youngest generation, dubbed Generation Beta. According to research firm McCrindle, Generation Beta is defined as people born from 2025 to 2039, and by the end of that time they’ll make up 16% of the world population.

The next 15 years belong to a generation whose members will explore new digital landscapes and live to see the 22nd century.

With the arrival of the new year, a new generation is officially on the horizon: Gen Beta. Defined as individuals born between 2025 and 2039, most members of this generation are expected to live well into the 22nd century,

Generation Beta.” As people across the globe rang in the new year with celebrations, traditions and resolutions earlier this week, the first babies of Gen Beta made their way into the world. Prior to Gen Beta,

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Key Takeaways The newest cohort of babies will be a part of Generation Beta, which includes those born between 2025 and 2039.A recent survey found that more than half (55%) of Americans said Gen Beta would struggle to save enough for retirement.