With the launch of the Nintendo Switch 2 and GTA 6, 2025 is shaping up to be an expensive year for video game fans.

You may have seen reports that Grand Theft Auto VI will cost $80 or $100, stated either as a fact, a leak, or a rumor. It’s not true, at least not yet. Matthew Ball, the CEO of media analyst and consulting firm Epyllion,

A new market analysis suggests that breaking the current $70 price barrier on games could help ameliorate some of the challenges, and that Grand Theft Auto VI could be the one to do it. “In 2025, GTA VI’s impact on player hours and revenues will be mixed as it launches console-only and severely cannibalizes hours/spend that would go to other titles,

All going to plan, GTA 6 will finally be with us this year. Set for a fall 2025 launch, the next chapter of the enduring Grand Theft Auto series has been several years in the offing, with a series of high-profile leaks, batshit internet rumours, and one single GTA 6 trailer punctuating the journey.

Rockstar Games’ hesitance to pick a release date for “GTA 6” is spooking publishers from doing the same for other games

Grand Theft Auto VI could set game pricing moving forward, and potentially unlock more revenue for publishers.

Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.

Grand Theft Auto is known for creating controversy. How will it navigate a more progressive, politically fraught time? There are quite a few, including the Switch 2, AI, new game genres, and “non-core” markets,