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Dell, Apple

TechRepublic · 2h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

ExtremeTech on MSN · 9h

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.

Business Insider on MSN · 23h

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

Dell Unveils Rebranded PC Line-Up

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

PCMag on MSN · 1d

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

WSB Radio · 2h

Computer company Dell revamping it’s PC lineup with new names

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs such as XPS and Inspiron are going away. A more simplified branding approach will be taking their place featuring three tiers: Dell, Dell Pro, and Dell Pro Max.

19h

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

CRN14h

Dell Debuts Revamped PC Lineup At CES 2025

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Stocktwits on MSN14h

Dell Poised To Extend Gains As Analyst Names Stock Top Hardware Pick For 2025: Retail Cheers New AI PC Offerings

Dell Technologies, Inc. ($DELL) stock rose in Tuesday’s pre-market session after a positive recommendation from an analyst.

14hon MSN

Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

PC Magazine on MSN1d

Preview: Changing Names, Dell's Business Laptops All Go 'Pro'

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.

1d

AMD announces new AI PC, gaming chips at CES 2025

The chips set up AMD to further compete with rivals Intel ( INTC) and Qualcomm ( QCOM) in the still nascent AI PC space and ...

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