A launch video showcased fake company executives hyping the egg-shaped reactor on stage, complete with dramatic visuals and an enthusiastic faux audience.

Curious about the buzz surrounding the Enron Egg? Don’t worry — we’ve got all the key details to demystify this so-called home nuclear reactor. This viral concept has sparked intrigue and confusion, but there’s more to the story than meets the eye.

The very unserious company that took over the defunct Enron brand on Monday unveiled its supposedly "groundbreaking" product: the Enron Egg. But the Enron Egg is no normal egg, company leadership claimed the device is a "micro-nuclear reactor" capable of powering entire homes.

Still, the shiny, white “Enron Egg” is allegedly available for pre-order, Enron said, calling it the world’s first “micro-nuclear reactor made to power your home.” Interested parties would just need to submit their email addresses to subscribe to the newsletter and “be the first to know when we launch.”

ENRON has unveiled the Enron Egg, a micro-nuclear reactor that the company claims can power homes for a decade. But it’s been revealed as parody by the company as they resurrect themselves

As CNN first uncovered, Connor Gaydos — co-creator of the misinfo parody Birds Aren't Real — had his company purchase the trademark to Enron back in 2020. Now, they're doing fake products, seemingly parodying the tech industry's willingness to package dangerous ideas and products with relentless positivity.

At least that’s what its new chief executive says, after buying the company’s trademark for a couple hundred bucks.

Enron is back, baby! Well sort of. The trademark and branding associated with the company that famously pioneered the creative accounting industry was recently acquired by Connor Gaydos, a performance artist perhaps best known as one of the Birds Aren't Real guys.