There have been reported sightings of what appears to be the Apple iPhone 17 Pro in San Francisco, where a commercial is said to be in production.

As we’ve previously reported, the iPhone 17 Pro is expected to launch with a new design that incorporates a Google Pixel-style camera bar. We previously thought this to be an aesthetic choice, but more recent rumors of a new 8x telephoto camera could imply the new camera bar creates room for a new lens.

New leaks suggest the iPhone 17 Pro will likely focus on camera upgrades, featuring an 8× optical zoom lens and a 'pro' camera app. Additional hardware changes may include a Camera Control button and cosmetic updates like a new colour and logo placement.