The new top man at Harley-Davidson is Artie Starrs, coming straight from the CEO role at Topgolf International, Inc. Along with his role as CEO, Starrs will also join the Harley-D

("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands,

Harley-Davidson appointed Artie Starrs, head of sports-entertainment company Topgolf, to be its new president and chief executive officer.Starrs will succeed Jochen Zeitz, who has led the motorcycle maker as chairman and CEO since 2020 and recently survived a shareholder’s attempt to remove him from the board.