I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

EMARKETER forecasts $25B in AI search ads by 2029, while new product feeds from Shopify let AI agents access real-time inventory.

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting the rules of digital marketing but reshaping who gets to play the game.

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

Technology firms such as Google and OpenAI have also launched video and image-generation AI tools, but their widespread adoption in advertising remains in doubt as marketers weigh concerns over brand safety, creative control and quality.

AI is the latest frontier in advertising's ongoing evolution. It has ignited widespread debate: AI supporters hail it as a cure-all for the industry's inefficiencies, while sceptics question its true value. The reality likely falls somewhere in between.

Read is embracing AI potential while relying on WPP’s core strength—creativity, which will be more important than ever.

Dana Strong spoke at the Media & Telecoms 2025 & Beyond conference in London, hosted by Deloitte and Enders Analysis.